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01.07.2020 - 01.13.2020

Hi there: Welcome to The Decoder. We bring together articles from our blog plus hand-selected stories from inside the industry on all things SaaS and Salesforce. With our 360° view of the Salesforce ecosystem and experience launching more than 250+ AppExchange products, we're uniquely qualified to help you make a business impact through app development. Feel free to forward this to anyone who'd be interested, and click here to subscribe!

From the Blog


The CodeScience Holiday Gift Drive
By Cathie Carden

Last year, we started our own tradition of collecting and donating holiday gifts to our local children’s hospital. This year beat all our expectations. Here are the results of the 2019 Holiday Gift Drive.

Inside the Industry

Journey to AppExchange and Beyond: Part 1
Jaswinder Rattanpal, ISV Technical Evangelist at Salesforce, shares the steps to go from an AppExchange app concept to a listing. In this first part of the series, he covers what the AppExchange is and provides resources for partners just getting started.

Journey to AppExchange and Beyond: Part 2
Following up on the first post, Jaswinder Rattanpal discusses the tools available to ISV partners when planning and building your product. He breaks down the resources within the Partner Business Org (PBO) and shares some of the tools available outside of the PBO like Trialforce Templates and the Signup API.
Product-Market Fit: Finding the Best Customers for Your Product
Patrick Campbell, Founder and CEO of ProfitWell, gives his insights around product-market fit and how to find it. He shares his 5 steps to discover product-market fit and provides the real-world story of Superhuman.

5 Predictions for 2020
Tomasz Tunguz, Venture Capitalist at Redpoint, looks forward to 2020 and gives his 5 predictions in financing, growth, and industry trends. He wraps by reviewing his predictions from 2019 and discusses what this means for the year ahead.

The 4 Customer Retention Metrics You Should Be Measuring Now
Ky Winborn, Customer Success Operations Specialist at Appcues, examines 4 customer retention metrics and discusses strategies to measure them. From churn to cumulative cohort revenue, he provides strategies for organizations to pinpoint the areas contributing to churn.
Intercom on Product: The Dawn of a New Decade
Des Traynor, Co-Founder and Chief Strategy Officer at Intercom, provides Intercom’s annual look-back of 2019. He is joined by Paul Adams (SVP of Product) and Emmet Connolly (Director of Product Design) to discuss the products that defined 2019, and they look forward to 2020 to examine the technology and challenges faced for the year to come.

Our PM Survey Says…
Natalie Doan-Dunnum, Content Coordinator at Pendo, recaps the results of Pendo’s weekly product management polls from 2019. She brings together the results around product team structure, career and professional development, and wraps up by discussing collaboration.

Pricing Transformations in 2020
Kyle Poyar, VP of Market Strategy at OpenView, sits down with Steven Forth, Partner at Ibbaka, to chat about pricing plans for 2020. Starting with product-led growth, they work their way through customer experience, category creation, and how virality should all be factored into your pricing.
More of the Good Stuff
Announcing the 3rd Annual State of AppExchange Partners Report

We just released our 3rd annual State of AppExchange Partner Report: It’s Prime Time. This year, we discuss why the AppExchange has reached the Prime stage and presents a tremendous opportunity. You’ll also discover the latest on partner strategies, platform investments, and industry performance.
Download now...
Dynamic Coding for Scale
Dynamic Coding for Scale: How to Plan Around Feature Dependencies

As we start the new year, many ISVs are looking to the AppExchange. There are a number of considerations partners must make when building a product for scale. We break down how to plan around feature dependencies and avoid issues when building Salesforce custom applications.