Learn how Place Technology carved out a new product category and why nailing down positioning & messaging is critical to ISV success.
How do you create a product category out of a wide open white space? Place Technology did just that when they launched the only strategic finance product on the Salesforce AppExchange. Learn how they did it, the challenges they encountered along the way, and how their recent focus on customizing their value prop and messaging for the Salesforce audience has increased inbound leads by 500%.
This is the second installment of our Journey Through the AppExchange series, where CodeScience Chief Revenue Officer, Sean Hogan, speaks with ISV leaders like Brandon Metcalf, CEO & Founder of Place Technology, about their path through the Salesforce AppExchange from idea to launch and beyond.
In this webinar, you’ll learn:
- How viewing the Salesforce platform as an operating system rather than a CRM can open up opportunities for new product categories
- Why it’s critical to hone in on your product positioning and messaging early on, and the risks you take if you don’t
- How crafting a demo that resonates specifically with Salesforce customers -- and Salesforce AEs -- can give a huge boost to your pipeline and conversion rates